"Identifying good investments is the easy part; putting them into a portfolio that works for the investor is the hard step. Fortunately, financial advisors and astute individual investors have a great ally in Craig Israelsen to help them with this daunting task. Craig brings the perfect combination of academic rigor and good old-fashion common sense to the job. Moreover, he writes in clear, candid prose, making even the most complex analytics seem simple. Craig gets what so many investment writers miss – that it's all about helping the investor meet their goals and that if investors don't succeed, then all of the wizardry of Wall Street is for naught."

– Don Phillips, Managing Director
Morningstar, Inc.

"Craig Israelsen has been contributing breakthrough investing ideas, original analysis and thoroughly researched observations to Financial Planning for more than a decade. He's a go-to guy for great insights, and best of all, time usually proves him right."

– Marion Asnes, Editor-in-Chief
Financial Planning Magazine